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What is Search Engine Optimization (SEO)? Why it is important ?

What is Search Engine Optimization (SEO)? Why it is important ?

The process of improving the websites in order to achieve higher ranking in Search Engines is known as Search Engine Optimization.

The main objective for creating a website by any company is to make aware of about the company and its products / services. For this, Internet marketing plays an important role in driving the visitors to site using SEO techniques. Now, it becomes essential that the site should be listed in the top pages of the search engines and upbeat the competitor’s site. The process of getting search engines to pay attention to your web site requires specific, personalized service. To achieve this, proper SEO tools and techniques are applied to the site to achieve higher rankings and make site search engine friendly.

Currently over more than 450 million net users access information/data from over more than 10 billion web pages on the Internet. Over 80 % of the net users seek information through 15 major search engines such as Google, Yahoo!, MSN, Lycos, Excite, HotBot, AOL, etc. These major search engines make your dream fulfill, but for that your site must be listed in top pages of all major search engine. Getting listed and properly positioned in these major search engines gives you a better search referrals.

Without Search Engine Optimizatino you can not reach to your targeted customers and your customers can't approach for your product or services because they are not aware with your product or services. By search engine higher ranking your customers directly reach to your website and can get useful information about your product and services.

Knowledge is the key to comfort when working with search engine placement or positioning practices. We provide a highly cost effective service that gives you higher positioning advantage resulting in multi fold searches for your website culminating into a larger customer base. As you must be aware, there are over more than 10 billion web pages on the Internet today. The largest search engines can only manage 50 to 300 million pages (15 percent of the existing pages on the web). These engines are receiving over more than 10,000 submission requests per day, creating a lot of congestion.

It's also been reported that the engines are randomly dumping, filtering auto-submissions, and hiring human editors to accept web site submissions. Many of the web site owners are submitting poor HTML code by using automated software.

Here are the steps we take in a typical project to reach our client’s search engine placement goals.

  • Keyword and Competitive Analysis
  • Keyword research consists of at least three major steps:
  • Discovery of Keywords
  • Return On Investment(ROI) Analysis
  • Competitive Analysis

Website Optimization

  • On Page Website Optimization
  • Web Page Analysis
  • Search Engine Markup Semantic Analysis
  • Off Page Site Optimization
  • Link Buiding
  • Link Exchange